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Established in 1974, Civic Merchandising, Incorporated
started as an independent dealer of heavy equipment
spare parts. In 1980, the company expanded its operations
to include sales of used equipment, and a few years
later, began offering brand new machines.
Today, Civic is the exclusive distributor of leading
names in construction and mining equipment worldwide.
Since its inauguration in 1974, Civic has grown from
a three-man concern to a corporation of over 150 people.
 Key
to the company's continued success is our commitment
to provide superior customer service. From the time
a client communicates his needs to us, we at Civic
work to ensure on-time facilitation of the order -
and not just until delivery for we also offer after-sales
support.
It is this commitment backed by a solid track record
of excellent client service that has allowed us to
sustain our market share over the last quarter of
the century
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trace back Civic's humble beginnings and
list some of its corporate milestones.
the 70s
Civic Merchandising, Incorporated (CMI)
was established to engage in the sale
of heavy equipment spare parts.
CMI later expands to engage in the sale
of used construction equipment, and also
set-up service and shop facilities.
the 80s
CMI was chosen by Clark Equipment Co.
of United States to be the Philippine
exclusive distributor of Clark Michigan
and TCM construction equipment.
CMI was appointed exclusive distributor
of Liebherr of Germany; and of VME Group
which produces Volvo, Clark Michigan and
Euclid construction and mining equipment.
the 90s
Established CMI Equipment, Incorporated,
a wholly-owned subsidiary, to develop
and manage construction and equipment
leasing business.
CMI was appointed exclusive distributor
in the Philippines of: then newly-formed
Volvo Construction Equipment Corporation;
the Ingersoll-Rand Construction and Mining
Group; the Volvo Trucks Corporation; and
the Nordberg, and Schwing and Stetter
products.
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